Sunday 27 February 2011

G321: Notes on Institutional Logos and Names

We are using institution logos in our film; this will make our film come across as more professional. Logos are used in films as a symbol for the companies involved in the creation of the film and are often eye catching and memorable. Mainstream films, which are normally created by big name companies such as universal, have big whizzy logos often including animation and catchy music. Whereas, niche films which are normally produced by small individual companies, have simplistic logos generally without music or animation.

The film we are creating is a mainstream film so, we need to create big logos and maybe include animation and music. To do this we need to think about company names, images, animation and music. We came together and shared our ideas as a group; we wanted to create logo’s that would be realistic to create but to be effective as well. As our film is a mainstream film, we have decided to include two logos in our opening a main one with music and animation which would represent a large company and also a smaller one which would represent a medium sized company.

Our initial ideas for our logo’s are:

Empire- For this logo we were thinking of using the iconic Empire state building as an image for our design.

Treehouse Pictures - This logo would include a large oak tree that would sway in the breeze with a door on the trunk. It would start off dark and zoom out of the doorway to reveal the tree swaying.

Lighthouse Productions- We were thinking of showing a lighthouse with its light on acting as a spotlight and it would reveal the company name.

Splish Splash Pictures- For this logo we were thinking of using a splash from either a raindrop, teardrop or paint.

Cath, Charley, Joanna

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